In 2006 we created a small winery, MAS BLANCH I JOVÉ, in LA POBLA DE CÉRVOLES (Lleida) where we make quality wine under the DO Costers del Segre. The project was nevertheless born much earlier. Our grandparents were passionate farmers who taught us to love, labour and respect the land. They also taught us to enjoy wine. FULL OF LIFE.
From this stems our excitement at creating an INHERENTLY PURE AND POWERFUL PROJECT.
Our vineyards are located in Les Garrigues, on the western border of the Priorat region, a mountainous area more than 700 meters above sea level. The uniqueness of the vineyards’ soil, the low rainfall, the ample sunshine and the significant temperature differentials between day and night allow us, following the thorough and meticulous labouring of the land, to obtain a PRODUCT OF EXCEPTIONAL QUALITY.
This is our most important secret. The second being not to improvise.
Our winery, entwined within the mountainous rock it emerges from, seeks to be in harmony with the surrounding landscape and to become part of nature itself.
THE ARTISTS’ VINEYARD
Our friend Guinovart imagined an outdoors exhibition space that merged land, art and wine.
GUINOVART, an internationally renowned Catalan painter was a great lover of art and wine.
Guinovart was the originator of the idea of the artists’ vineyard, a unique and pioneering initiative that integrates wine into the artistic universe: an outdoor exhibition space, in the middle of the vineyard, where sculpture pays witness to the growing vines.
And so we’ve done it. Since its opening, in 2009, many artists have passed through the Artist’s Vineyard which has offered the perfect frame for poetry readings, outdoor paintings, magic, clowns, opera, various musical events, dancing, giant puppets, soap bubbles, theatre …
This is our way of marking the territory with a subtle trace; our way of leaving an artistic heritage as a legacy while we support artists and invest in culture, food for the soul.